How Chili's became a Gen Z hangout spot

Chili's Bar & Grill is gaining popularity among young diners.

Brinker International

• Chili's is hitting it off with young people.
• Its social media strategy and value deals have aided its growth in recent quarters, an analyst says.
• Offers like the 3 For Me deal and Triple Dipper have gone viral online.

Chili's is capturing the attention, tastebuds, and money of young customers.

The casual dining chain has become a hit with Gen Z, and Chili's says it's due...