‘Full bush revolution’: How an Etsy bikini review sparked the viral ‘full bush in a bikini’ TikTok trend

Much like grassroots political movements that have found communities online, fourth-wave feminism has forged a digital path forward, fostering connectivity, action, and discourse. Some of this discourse includes rules and actionable items, while some is centered around finding power and glory in the unaltered female form.

On Jan. 4, 2025, a TikTok praising an Etsy review for a bikini went viral. The review, user @Sujindah exclaimed, is "full bush in a bikini." The user goes on to say...