The kids have a new slang term: Treatler, or Treatlerite, is a portmanteau of the words "treat" and "Hitler" and is used as a pejorative against people who indulge in luxuries. What constitutes a luxury varies from person to person, as demonstrated by the online discourse that led to the dawn of these terms as well as the subjects of its ongoing use.
It started with a fancy piece of French toast on someone's birthday, though the controversy arguably started among leftists over the use of app delivery services like DoorDash.