Starbucks CEO Brian Niccol is expected to make more changes at the chain in 2025.
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- Starbucks underwent a lot of changes in 2024, and more are likely coming in 2025.
- New CEO Brian Niccol will face choices about unionized stores and the China business.
- Starbucks faced slumping sales and dealt with activist investors in 2024.
Starbucks was on the cusp of a big change in late 2024. This year will bring even more shifts for both baristas and coffee-lovers.