Why a virtual influencer company is betting big on US growth after seeing quarterly revenue surge by 50% in the last year

Motoaki Tanigo is the CEO of Cover Corp.

Cover Corp

• Cover Corp, a top virtual influencer company, is expanding its business in the US.
• Its creators, known as VTubers, use digital avatars and are gaining popularity on YouTube.
• The company is using sold-out live events and collaborations with traditional media to grow abroad.

Japan-based Cover Corporation is betting on the US as the next big market for growing its virtual anime-style influencer fan base.

The...