IPC: Online purchases from China are on the rise again, driven primarily by Temu
The 2024 edition of the IPC Cross-Border E-Commerce Shopper Survey released today provides a comprehensive overview of online cross-border consumers’ experiences, preferences and expectations. The survey was conducted with 31,000 participants from 37 countries across America, Europe, Asia and Oceania.
IPC’s CEO, Holger Winklbauer said: “The 2024 Cross-Border E-commerce Shopper Survey shows that the majority of consumers buy online as much or more than the year before. The survey also shows...
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