CES 2025: Evenflos SensorySoothe smart car seat is a calming backseat baby rave

SensorySoothe just might be the ultimate anti-"sad beige baby" tech.

Launched this week at CES 2025 in Las Vegas, SensorySoothe is the latest offering from the children's products company Evenflo. It's a first-of-its-kind car seat handle with built-in speakers and a color-changing light bar, and it's supposed to distract and calm infants on the go when Mom or Dad are busy driving. It's also plugged as a new alternative to traditional car seat toys, which can turn into dangerous projectiles in the event of a car crash.