AI chatbots drive online holiday spending to record level

Online holiday shopping reached a record $241.4 billion during the 2024 season. It was fueled in part by generative AI-powered chatbots that increased traffic to e-commerce sites, according to Adobe Analytics. 

Online spending between Nov. 1 and Dec. 31 rose nearly 9% year over year, according to the latest figures from Adobe Analytics. For 15 days during the shopping period, spending reached more than $4 billion in a single day, up from 11 days in 2023. 

For its analysis on U.S. e-commerce...