Four Seasons CEO explains why the hotel brand is betting on $4,000-a-night cruises and private jet tours

Four Seasons, best known for its high-end hotels and resorts, also operates "private jet" tours and plans to add a cruise ship.

Four Seasons

• Four Seasons' portfolio includes popular private jet tours and a coming yacht-like cruise ship.
• Its CEO said these alternative vacation options create a "halo effect" for its hotels and resorts.
• Some of its 2025 jet itineraries are sold out, and bookings for its 2026 vessel already look "very successful."

If Four Seasons' president and CEO...