Four Seasons CEO explains why the hotel brand is betting on $4,000-a-night cruises and private jet tours
Four Seasons, best known for its high-end hotels and resorts, also operates "private jet" tours and plans to add a cruise ship.
Four Seasons
- Four Seasons' portfolio includes popular private jet tours and a coming yacht-like cruise ship.
- Its CEO said these alternative vacation options create a "halo effect" for its hotels and resorts.
- Some of its 2025 jet itineraries are sold out, and bookings for its 2026 vessel already look "very successful."
If Four Seasons' president and CEO...
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