Niles: Disneyland, Universal focus on after-hours in 2025

At theme parks, anything is possible. You even can put more than 365 days into a year.

When Knott’s Berry Farm launched its Halloween Haunt — now Knott’s Scary Farm — in 1973, it established a new model for selling theme park tickets. Sell customers one ticket for the day, and then sell them another for a special, after-hours event at night. Dayparting has become a lucrative way for parks effectively to add more dates to the calendar by creating more opportunities to sell admission.