10-min delivery is providing a 'quick' boost to FMCG brands in India
Quick commerce is crucial for FMCG companies in India, making up 35% of their e-commerce revenue. Platforms like Blinkit, Zepto, Instamart, and BBnow are key. Companies like Nestle and ITC see significant growth through these platforms. Quick commerce platforms offer better inventory and delivery services compared to traditional stores. Large FMCG brands benefit from lower commission rates.
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