Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."
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- Dell is ditching its old naming system for PC products.
- The company is dividing its PC line-up into three categories: Dell, Dell Pro, and Dell Pro Max.
- Dell executives said Apple didn't own the words "pro" and "max" when asked about the similar names.
Tech giant Dell has announced a new naming system for its PC line-up.
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