Quick commerce to expand into new categories and cities in 2025; smaller cities embrace the model: Bernstein report

India's quick commerce sector is expected to grow 75% YoY in 2025, expanding beyond groceries into new categories and cities, particularly tier-2 and smaller cities. The sector’s advantages—proximity, competitive pricing, and wide selection of products—are driving its popularity. D2C brands and FMCG companies are thriving on quick commerce platforms, reshaping India's retail landscape.