Why Information Architecture (IA) Matters for a Website and Its Users
Breadcrumbs to user journeys, advice from our IA expert to turn your site into a conversion machine
Websites grow to keep up with the needs of the business but often don’t focus as much on the needs of the website users. Before you know it, they’ve blown up with so many pages, sub-sections, inconsistent navigation, and random CTAs that users don’t know how to find what they want or where to turn.
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