In early 2023, Alex took a job at Cloud 9, a strip-mall smoke shop off Atlanta’s I-85. He had recently graduated from college and wanted something laid-back; the shop, with its graffitied ceilings and cheesy blue-light displays, seemed like the ideal register job for a stoner with a music degree.
It didn’t take long for him to realize that many of his customers weren’t there for rolling papers or vapes. They were coming instead for Galaxy Gas, the shop’s toddler-size...