A sober bar manager says every bar will have to serve non-alcoholic options to remain competitive. Here's how he keeps things fun.
Eliott Edge pours a booze-free drink behind the bar at Hekate.
Katie Balevic.
- Hekate Café & Elixir Lounge offers a sober experience in New York City.
- BI visited Hekate following the US Surgeon General's report linking alcohol to cancer.
- Though alcohol use soared amid the pandemic, there is a blossoming sober-curious movement.
Tucked away in Manhattan's East Village, a sober bar offers an alternative to the rest of the boozy scenes in New York City.
On a Saturday night...
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