Samsung announces The Frame Pro: could this be the perfect TV?

The company created a sensation by making TVs that look more like art and less like tech. With The Frame Pro, Samsung is trying to deliver the best of both worlds.

Samsung’s The Frame has been enormously popular ever since its release. There’s no shortage of imitators at this point, with other manufacturers trying their hand at creating a TV that seamlessly blends in with home decor and can also convincingly look like wall art when idle. But none have captured lightning in a bottle quite like Samsung.