'Byah Ho Gaya Tumhara': OYO's new check-in policy for unmarried couples sparks meme fest

OYO has introduced new check-in rules requiring unmarried couples to provide valid proof of relationship. The new policy is currently implemented in Meerut with plans to expand. This initiative aims to provide safer experiences for various travelers and encourages longer stays and repeat bookings. Partner hotels have discretion in accepting or declining bookings based on their judgment.