Sneaker Resale Store Goes Viral for ‘Scamming’ Old Man Out of $1,000 Travis Scott Collaboration

As the saying goes, business is business — but not all business is good business. A Philadelphia-based sneaker resale brand is getting attention for its so-called underhanded tactics after a December TikTok video recently went viral.

Culture Kicks, a sneaker and streetwear resale business known for its social media videos of customers negotiating deals, is under scrutiny after it scammed — or at least pretended to scam — an unwitting older customer out of a rare pair of Travis Scott x Nike sneakers.