Fortnite and Adidas Are Turning In-Game Moments Into Sneakers With Their New Collaboration

Epic Games’ Fortnite may be going all-in with popular Nike and Air Jordan sneaker cosmetics for its “Fortnite Kicks” feature, but the enduring video game series is also working with a competitor brand on a set of real-life footwear.

Previewed here in official product images is a new Fortnite x Adidas Ultra Boost collection which pays homage to various characters and moments from the game. Five different styles are included in the collaboration, which is highlighted by a yellow “Peely”...