Meta deletes AI character profiles after backlash, racism accusations

Meta has shut down its AI character accounts after backlash, NBC News and others have reported.

While Meta launched these characters in 2023, along with AI personas with celebrity avatars, many online (re)discovered them this week following a recent Financial Times interview with Meta's VP of product for generative AI, Connor Hayes. Hayes mentioned AI characters on Instagram and Facebook, saying, "We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do."

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