Why We Say Yes When We Don’t Want To
From an early age, we are taught that obedience is good, and disobedience is bad. Saying yes is polite and agreeable, while saying no is often seen as selfish or disruptive. These lessons shape us psychologically, socially, and even neurologically.
When we are rewarded for compliant behavior, our brain rewards us with a hit of dopamine, the neurotransmitter associated with pleasure. Repeated compliance strengthens the neural pathways associated with saying “yes.”
[time-brightcove not-tgx=”true”]On the other hand...
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