Inside the strange online business that offers to make you a Lord or Lady for £30

It’s easy to technically buy a title online – but it won’t get you much (Picture: Getty)

The first thing Doug Wilson, the CEO of Highland Titles, brings up in our interview is a spot of bother he got into with the Advertising Standards Authority about 10 years ago.

A man – ‘not a well man’, as Doug puts it – reached out to the ASA to say the company had fooled him into thinking he had bought a seat in the House of Lords.

‘Don’t be ridiculous,’ he remembers telling the watchdog.