Alcohol consumption trends have been on the decline for years, even before the US Surgeon General said alcohol is a leading cause of cancer.
semenovp/Getty Images
- The US Surgeon General released a report directly linking alcohol to cancer.
- A BI analysis found that spending on most kinds of alcohol has declined — especially among young adults.
- It's reflective of Gen Z's shifting habits when it comes to alcohol consumption.
By the time the US Surgeon General...