‘I was endorsing a product that I’ve never used before’: Brands are using anything you post online in advertisements. Is that legal?

TikTok has become a melting pot for content creators from any background or profession to be able to share original content. And some companies have used it to their advantage.

Anna Konstantopoulous, a content creator who, after being diagnosed with Ehlers-Danlos Syndrome, advocates for those with chronic illness, posted a relatable video to TikTok on Sept. 4.  

“You can always just take a nap and ignore your problems,” she wrote in the video’s text overlay as she pointed to herself in the mirror.