Jolt Cola is back, Sephora tweens get their own scent, and Tesla peddles a $450 bottle of mezcal

Here’s all the branding news we’re following this week.

This week in branding news, the ’80s soda Jolt Cola staged its second return from the dead, the founder of Monday Haircare introduced a fragrance line for Gen Alpha, and Tesla released a limited-edition mezcal. Here’s everything you need to know.