For many drinkers, the festive season is a very indulgent one. With Christmas cocktails, mulled wine and of course, Bucks Fizz all being on offer, who can blame us?
This indulgence does lead to a new year sensation of lethargy and even horror at even the thought of consuming some booze to the extent that many of us choose to go ‘dry’ and spend the month of January off the sauce.
However, according to research from Heineken, more than 1 in 5 Gen Zers* feel judged when choosing non-alcoholic drinks.
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