9 of the most impactful CMOs share their lessons from 2024—and predictions for 2025
Marketing leaders from the NFL, Disney, DoorDash, e.l.f Beauty, Mastercard, and more look backward and forwards.
As the year 2024 comes to an end, I’m looking back and thinking about what a marketer’s calendar looked like. Given the pace of culture, it’s measured less in months, days, and weeks, and more in hours. Yet there are moments and events that anchor so much brand activity, from the Super Bowl, to the Olympics, sports playoffs to award shows. Meanwhile, there are the constant...
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