Not Shimla or Manali, OYO’s Ritesh Agarwal surprised by the hill stations that took the lead in New Year bookings

OYO Rooms' founder, Ritesh Agarwal, has revealed that several lesser-known hill stations and spiritual destinations saw a dramatic surge in bookings this New Year. Locations like Coorg and Mussoorie experienced notable growth, while spiritual sites like Shirdi and Ajmer also attracted record numbers of travellers. OYO's global bookings increased by 58% compared to 2023, with over 10 lakh users on New Year's Eve. The company also posted a profit, buoyed by its acquisition of G6 Hospitality.