It’s not like Buffalo Trace needed to release a celebrity-backed whiskey. After all, the distillery produces Pappy Van Winkle, Blanton’s, Eagle Rare, and its eponymous Antique Collection—all extremely popular and highly coveted whiskeys.
Yet, last year, country star Chris Stapleton partnered with the distillery to release Traveller Whiskey. Stapleton had previously worked with Buffalo Trace to select a few barrels of E.H. Taylor, Jr., so the relationship was already there. But this time...
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