The top stories in the creator economy and influencer marketing that BI's reporters will be following next year

TikTok CEO Shou Chew pictured testifying before Congress. His app could soon be banned in the US.

The Washington Post

• TikTok could be banned come January, but what are the other fascinating creator-economy stories?
• BI's media team rounded up the most intriguing stories for the year ahead.
• Our picks ranged from a battle between Spotify and YouTube to what will happen in "IRL social."

There are many fascinating stories popping up in the creator economy every day.