Ad industry insiders break down the M&A deals they think could shake up the industry in 2025

Industry insiders think WPP, led by CEO Mark Read, will look to buy and sell assets in the wake of the Omnicom-IPG merger.

WPP

• Ad industry M&A activity is expected to surge in 2025.
• Key areas of interest include retail media, streaming TV, influencer marketing, and AI.
• Industry insiders think companies like Accenture, AppLovin, and The Trade Desk could be active acquirers.

Bankers and M&A advisors say advertising and marketing acquisition deal flow...