Perfume trend set to take 2025 by storm as thousands ditch spraying it on their neck for a different, ‘better’ body part

GONE are the days of spraying perfume on your neck and wrists.

With #perfumetok boasting over 625,000 posts on popular video app TikTok, more and more and more beauty buffs are sharing their ways to add longevity to their beloved fragrances. 

And they’ve come to the conclusion that spraying it on traditional areas – such as the neck, wrists and chests – is a waste. 

Instead, Gen Zers on the app...