These M&A deals show the hot areas of the creator economy and where the industry could be heading
Arthur Sadoun, the CEO of Publicis Groupe, announced the company's acquisition of the influencer-marketing firm Influential in 2024.
JOEL SAGET/AFP via Getty Images.
- It was a busy year for M&A in the creator economy.
- Startups in influencer marketing, talent management, and podcasting became acquisition targets.
- Companies also sought to expand globally by acquiring creator startups in new regions.
Dozens of merger and acquisition deals were signed between companies across the creator economy in 2024.
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