The top rebrands and logo redesigns of 2024

From car companies unveiling new identities as part the shift to electric vehicles to a kitchen-cupboard favourite getting its first new look in more than a century, here are the top seven rebrands and logo redesigns of 2024.

Jaguar

British car brand Jaguar unveiled a new logo and wordmark as part of the company's shift away from making petrol-powered cars towards electric only. The new branding centres around an uppercase J and lowercase r, both of which feature prominently in the wordmark and logo.