How brands are getting into the TV and movie game as they try to combat ad fatigue
The Walmart-sponsored "Jingle Bell Love" is a Roku Original.
Philippe Bossé
- Movie studios have new competition — from Madison Ave.
- A slew of brands got behind films and TV shows in 2024 as they try to combat ad fatigue.
- Here's what marketers from Walmart to H&R Block say about their approach to the format.
People are increasingly tired of seeing ads, so big brands, from Walmart to Chick-fil-A, have been getting behind filmed entertainment as a way to grab their attention.
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