PR pros call fallout of Lively-Baldoni saga a 'black eye' for the industry

Jose Perez/Bauer-Griffin/GC Images; BI

• Crisis PR is in the spotlight after Blake Lively filed a blockbuster complaint against Justin Baldoni.
• Lively's suit alleges Baldoni smeared her in the press in retaliation for harassment complaints.
• Crisis management experts say tough tactics are part of the game but warned against going too far.

What started as the story of a bombshell lawsuit from a famous actor against her director and costar has since turned into...