Trump, the Marlboro Man and the New Frontier
Photograph Source: Cezary p at pl.wikipedia – CC BY-SA 3.0
Donald Trump and the Marlboro Man are case studies of branding success. When Philip Morris introduced the cowboy on its ads in 1955, sales were at $5 billion. Two years later, sales were at $20 billion. Ellen Merlo, the vice president of marketing services at Philip Morris, described the cowboy image as “very rugged, individualistic, heroic.” Rugged and individualistic is exactly the image Trump tries to portray. Why else go to WWE Raw events or a college football game?
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