Despite a challenging 2024, MrBeast has a way of coming out on top.
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- The creator economy has blossomed into a $250 billion industry but faces fresh challenges.
- One big question on the horizon: Will TikTok be banned?
- Meanwhile, some smaller creators fear being pushed out — and some VC interest has cooled.
The creator economy is hitting an inflection point heading into 2025: TikTok is in the throes of a potential extinction event.