The NIL market is expected to be worth around $1.7 Billion in the 2024-2025 season according to Opendorse. $1.1 billion of that is going to college football. Men’s basketball players earned around $389 million. Women’s basketball players received around $75 million. Olympic athletes have generated around $134 million dollars.
The money making began back in July 2021, when the Supreme Court ruled the NCAA could not prevent student athletes from profiting by their name, image and likeness.
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