Five billion followers, Snoop Dogg and the ‘lasting legacy’ of Paris 2024
Ros Canter, Tom McEwen and Laura Collett on their victory lap at Paris 2024
The Paris 2024 Olympics were “the most followed Games ever” and leave a measurable legacy.
International Olympic Committee president Thomas Bach referred to the event’s insights and audience report, released this month, which found that five billion people followed Paris 2024.
“They were Games with the highest marks of appreciation ever given by the stakeholders and the public,” added Mr Bach.
The FEI’s own report...
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