CES 2025 Tech Preview: LG “xboom by will.i.am”

LG Electronics (LG) recently announced a partnership with creative artist, multi-platinum musician, and tech entrepreneur, will.i.am, to launch a new line of audio products under the brand “xboom by will.i.am.” In this partnership, LG has appointed will.i.am as LG xboom’s “Experiential Architect” who will play a pivotal role in carving out a new space for xboom in the audio industry.

“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences...