An influencer's clothing brand launch was a huge miss for her followers, so she took the site down. She relaunched it 7 months later with better materials and lower prices.

Madeleine White

• Madeleine White's pajama brand faced backlash over pricing and material quality.
• She took the website down and relaunched it seven months later with higher quality and lower prices.
• White told BI building back trust with her audience is the most important thing for her.

Madeleine White learned what happens when your brand is a huge miss with your fans the hard way.

When she launched her pajama brand...