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2024’s BEEN one of the biggest years for beauty ever – the reason? Social media.
We’re no longer just using social media to swipe our time away, stalk our exes, or find new restaurants – it’s also our go-to for sourcing beauty products.
suppliedThese are the beauty trends that shaped 2024[/caption]With 52% of TikTokers using the app to watch beauty content, and 89% admitting they’ve bought products after seeing them on the platform*, 2024 has been one of the biggest years for buying beauty.