‘Ulta and Sephora fighting with 20% off sales’: Ex-Ulta Beauty manager breaks down the best year-end deals

In a recent TikTok video, former Ulta Beauty manager Jennie (@greeneggsandglam) lays out her top recommendations to get the most out of Ulta Beauty's holiday sale. With years of insider experience, she revealed her top strategies for scoring the best deals, including leveraging free gifts with purchases, double discounts, and value sets.

“The absolute best time to shop at Ulta—other than the 21 Days of Beauty—is when they have their 20% off literally everything coupon,” Jennie explained.