The 10 best ads of 2024 (plus, one that’s really bad)

A walk down advertising memory lane with Apple, Chevy, Adidas, Supercell, Cerave, Liquid Death, Yeti, and more.

Well, here we are. The traditional time to look back, reflect, and evaluate the past 12 months. Thankfully, this story isn’t about food intake, exercise, or productivity—it’s about advertising! There has been some incredible brand work created this year across many different platforms, film, experiences, and more. But this is a more targeted look at some of my favorite commercials.