'My small business is failing': How entrepreneurs on TikTok are embracing their worst business days — and seeing results
Small businesses on TikTok are telling their customers about their worst business struggles.
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- Small businesses on TikTok are telling their customers about their worst business struggles.
- "My small business is failing" and other messages have become common hooks.
- It's a good way to build authenticity, marketing experts say — as long as it's done smartly.
In the last couple of years, small businesses have littered TikTok with confessionals.
"My...
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