What is live social shopping and how does it work?

(NewsNation) — Buying from retail stores or via television broadcasts such as QVC may become less common, but live social shopping is trending in the opposing direction.

Live e-commerce or shopping involves browsing and purchasing goods from a livestream, usually with an influencer giving elaborate descriptions of the products.

Entrepreneur Gary Vaynerchuk is among several who expect its influence to only increase.

What is live social shopping?

Live social shopping is what it sounds like.