Larry Wilson: Legacy news vs. the TikToks: a new world

A person, or perhaps a person of a certain age, can be forgiven for thinking that her or his job is to do the work, do it well, hit deadlines. Shouting to the rooftops about it, mounting it on all available platforms? That’s for the corporate comms department, right?

If you are a journalist, the answer in 2024 would be instead “wrong.” In an age of dwindling readership, viewership, listenership, part of your job after you write and edit stories is to social them out: to X, to Threads, to Bluesky, to, heaven help us, Facebook.