Frozen dessert makers fined for mislabelling ice cream
ISLAMABAD: The Competition Commission of Pakistan (CCP) has imposed penalties of Rs75 million each on two manufacturers of frozen desserts for misleading consumers by falsely advertising their products as “ice cream”.
The proceedings were initiated by the CCP following a complaint filed by Pakistan Fruit Juice Company (Pvt) Limited, the manufacturer of “Hico” ice cream.
The complaint alleged that the two companies were engaged in deceptive marketing practices by portraying their...
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